# Google Ads Toolkit ## About this toolkit A complete Google Ads analysis system built by expert practitioners. Covers every discipline — search terms, PMax channel mix, Shopping feeds, YouTube, Demand Gen, bidding strategies, budget allocation, creative evaluation, and local campaigns. Every recommendation is calibrated to your account's maturity level, from nascent accounts to advanced setups. Produces actionable outputs including Google Ads Editor-ready CSVs, not just reports. ## Skills in this toolkit 27 skills 1. ### ⚙️Configuration **Account Conventions** Centralize and standardize Google Ads account metadata to power automated analysis and reporting across your entire toolkit.[Details](/content/skills/google-ads-account-conventions/index.html) 2. ### 📈Methodology **Account Maturity Methodology** Ensure Google Ads recommendations are perfectly tailored to an account's actual data volume and technical sophistication.[Details](/content/skills/google-ads-account-maturity-methodology/index.html) 3. ### 📊Action **Analyze Demand Gen** Action skill that analyzes Demand Gen campaigns in Google Ads. Evaluates performance by placement, audience, and creative format. For lead gen accounts, assesses lead quality.[Details](/content/skills/google-ads-analyze-demand-gen/index.html) 4. ### 🎯Action **Analyze Landing Pages** Improve Quality Scores and ad relevance by identifying content gaps between your keywords and landing pages.[Details](/content/skills/google-ads-analyze-landing-pages/index.html) 5. ### 📊Action **Analyze PMax** Decompose PMax spend across 8 channels and audit asset performance to optimize campaign efficiency.[Details](/content/skills/google-ads-analyze-pmax/index.html) 6. ### 🛍️Action **Analyze Shopping** Optimize Shopping performance by automatically classifying products into performance tiers and identifying feed improvement opportunities.[Details](/content/skills/google-ads-analyze-shopping/index.html) 7. ### 🎥Action **Analyze YouTube** Optimize video ad performance and funnel strategy with data-driven insights from Google Ads.[Details](/content/skills/google-ads-analyze-youtube/index.html) 8. ### 📈Action **Google Ads Bidding Audit** Ensure your Google Ads campaigns use the most effective bidding strategies and realistic targets to maximize ROI.[Details](/content/skills/google-ads-audit-bidding/index.html) 9. ### 🎨Action **Audit Creative** Improve campaign ROI by systematically auditing ad assets and generating data-driven creative refresh plans.[Details](/content/skills/google-ads-audit-creative/index.html) 10. ### 📍Action **Audit Local** Optimize local ad spend and drive more store visits by identifying gaps in GBP integration and location targeting.[Details](/content/skills/google-ads-audit-local/index.html) 11. ### 📋Action **Google Ads Audit Settings** Ensure Google Ads accounts follow best practices for tracking, compliance, and campaign configuration with automated settings audits.[Details](/content/skills/google-ads-audit-settings/index.html) 12. ### 📈Methodology **Google Ads Bidding Methodology** Standardize bidding strategy selection with a framework calibrated for account maturity and data reliability.[Details](/content/skills/google-ads-bidding-methodology/index.html) 13. ### 💰Methodology **Google Ads Budget Methodology** Establish a data-driven foundation for reallocating Google Ads spend to the most efficient marginal opportunities.[Details](/content/skills/google-ads-budget-methodology/index.html) 14. ### 🔍Methodology **Google Ads Campaign Diagnostics Methodology** Systematically identify why Google Ads campaigns are underperforming before making costly optimization mistakes.[Details](/content/skills/google-ads-campaign-diagnostics-methodology/index.html) 15. ### 🎨Methodology **Google Ads Creative Methodology** Standardize your ad creative audits with a data-driven methodology for RSA, PMax, and video assets.[Details](/content/skills/google-ads-creative-methodology/index.html) 16. ### 📈Methodology **Google Ads Demand Gen Methodology** Standardize your Demand Gen analysis with proven frameworks for audience expansion, creative strategy, and lead quality tracking.[Details](/content/skills/google-ads-demand-gen-methodology/index.html) 17. ### 📊Orchestration **Google Ads Review** Streamline recurring Google Ads audits by automatically routing accounts to specialized analysis skills based on their specific configuration.[Details](/content/skills/google-ads-review/index.html) 18. ### 📊Action **Investigate Campaign** Action skill that performs systematic root cause diagnosis for underperforming Google Ads campaigns.[Details](/content/skills/google-ads-investigate-campaign/index.html) 19. ### 📍Methodology **Google Ads Local Methodology** Standardize local advertising audits with a proven framework for location targeting, conversion tracking, and campaign selection.[Details](/content/skills/google-ads-local-methodology/index.html) 20. ### ⛏️Action **Mine Search Terms** Automate the tedious process of mining search terms and generating Google Ads Editor-ready negative keyword lists.[Details](/content/skills/google-ads-mine-search-terms/index.html) 21. ### 💰Action **Optimize Budgets** Maximize Google Ads ROI by reallocating budget from diminishing-return campaigns to high-efficiency, budget-constrained ones.[Details](/content/skills/google-ads-optimize-budgets/index.html) 22. ### 📈Action **Performance Analysis** Automate weekly or monthly Google Ads performance reporting with standardized dashboards and trend flagging.[Details](/content/skills/google-ads-performance-analysis/index.html) 23. ### 📊Methodology **PMax Methodology** Standardize your Performance Max audits with a proven 8-channel breakdown and asset scoring methodology.[Details](/content/skills/google-ads-pmax-methodology/index.html) 24. ### 🔍Methodology **Search Term Methodology** Standardize search term management to eliminate wasted spend and scale high-performing keywords with a proven methodology.[Details](/content/skills/google-ads-search-term-methodology/index.html) 25. ### 🛠️Methodology **Google Ads Settings Methodology** Ensure Google Ads accounts are configured correctly to prevent budget waste and data corruption.[Details](/content/skills/google-ads-settings-methodology/index.html) 26. ### 🛍️Methodology **Shopping Methodology** Standardize Shopping campaign audits with a proven methodology for feed optimization and product performance classification.[Details](/content/skills/google-ads-shopping-methodology/index.html) 27. ### 📺Methodology **YouTube Methodology** Standardize YouTube campaign analysis and strategy with a comprehensive full-funnel methodology.[Details](/content/skills/google-ads-youtube-methodology/index.html) --- 4.9 on G2G2 rating: 4.9 out of 5 stars.