Google Ads Toolkit by Julio Casado | Viktor Skills
Google Ads Toolkit
About this toolkit
A complete Google Ads analysis system built by expert practitioners. Covers every discipline — search terms, PMax channel mix, Shopping feeds, YouTube, Demand Gen, bidding strategies, budget allocation, creative evaluation, and local campaigns. Every recommendation is calibrated to your account's maturity level, from nascent accounts to advanced setups. Produces actionable outputs including Google Ads Editor-ready CSVs, not just reports.
Skills in this toolkit
27 skills
⚙️Configuration
Account Conventions
Centralize and standardize Google Ads account metadata to power automated analysis and reporting across your entire toolkit.Details📈Methodology
Account Maturity Methodology
Ensure Google Ads recommendations are perfectly tailored to an account's actual data volume and technical sophistication.Details📊Action
Analyze Demand Gen
Action skill that analyzes Demand Gen campaigns in Google Ads. Evaluates performance by placement, audience, and creative format. For lead gen accounts, assesses lead quality.Details🎯Action
Analyze Landing Pages
Improve Quality Scores and ad relevance by identifying content gaps between your keywords and landing pages.Details📊Action
Analyze PMax
Decompose PMax spend across 8 channels and audit asset performance to optimize campaign efficiency.Details🛍️Action
Analyze Shopping
Optimize Shopping performance by automatically classifying products into performance tiers and identifying feed improvement opportunities.Details🎥Action
Analyze YouTube
Optimize video ad performance and funnel strategy with data-driven insights from Google Ads.Details📈Action
Google Ads Bidding Audit
Ensure your Google Ads campaigns use the most effective bidding strategies and realistic targets to maximize ROI.Details🎨Action
Audit Creative
Improve campaign ROI by systematically auditing ad assets and generating data-driven creative refresh plans.Details📍Action
Audit Local
Optimize local ad spend and drive more store visits by identifying gaps in GBP integration and location targeting.Details📋Action
Google Ads Audit Settings
Ensure Google Ads accounts follow best practices for tracking, compliance, and campaign configuration with automated settings audits.Details📈Methodology
Google Ads Bidding Methodology
Standardize bidding strategy selection with a framework calibrated for account maturity and data reliability.Details💰Methodology
Google Ads Budget Methodology
Establish a data-driven foundation for reallocating Google Ads spend to the most efficient marginal opportunities.Details🔍Methodology
Google Ads Campaign Diagnostics Methodology
Systematically identify why Google Ads campaigns are underperforming before making costly optimization mistakes.Details🎨Methodology
Google Ads Creative Methodology
Standardize your ad creative audits with a data-driven methodology for RSA, PMax, and video assets.Details📈Methodology
Google Ads Demand Gen Methodology
Standardize your Demand Gen analysis with proven frameworks for audience expansion, creative strategy, and lead quality tracking.Details📊Orchestration
Google Ads Review
Streamline recurring Google Ads audits by automatically routing accounts to specialized analysis skills based on their specific configuration.Details📊Action
Investigate Campaign
Action skill that performs systematic root cause diagnosis for underperforming Google Ads campaigns.Details📍Methodology
Google Ads Local Methodology
Standardize local advertising audits with a proven framework for location targeting, conversion tracking, and campaign selection.Details⛏️Action
Mine Search Terms
Automate the tedious process of mining search terms and generating Google Ads Editor-ready negative keyword lists.Details💰Action
Optimize Budgets
Maximize Google Ads ROI by reallocating budget from diminishing-return campaigns to high-efficiency, budget-constrained ones.Details📈Action
Performance Analysis
Automate weekly or monthly Google Ads performance reporting with standardized dashboards and trend flagging.Details📊Methodology
PMax Methodology
Standardize your Performance Max audits with a proven 8-channel breakdown and asset scoring methodology.Details🔍Methodology
Search Term Methodology
Standardize search term management to eliminate wasted spend and scale high-performing keywords with a proven methodology.Details🛠️Methodology
Google Ads Settings Methodology
Ensure Google Ads accounts are configured correctly to prevent budget waste and data corruption.Details🛍️Methodology
Shopping Methodology
Standardize Shopping campaign audits with a proven methodology for feed optimization and product performance classification.Details📺Methodology
YouTube Methodology
Standardize YouTube campaign analysis and strategy with a comprehensive full-funnel methodology.Details
4.9 on G2G2 rating: 4.9 out of 5 stars.