# 📈Performance Analysis  
v2.0.0 · 3,146 installs · Part of the Google Ads Toolkit

## What it does  
Action skill that reviews account and campaign performance metrics with period-over-period comparison. Produces performance dashboards and trend analysis. Not diagnostic (use investigate-campaign for root cause). Loads account-conventions for date ranges and KPI targets. Do NOT use for root-cause diagnosis of underperforming campaigns (use investigate-campaign) or deep-dive analysis of specific campaign types.

## Say it like this  
“performance review”“performance analysis”“weekly metrics”“campaign performance”“account performance”“WoW comparison”“performance dashboard”

## Skill tags  
#google-ads#gaql-queries#analyze#investigate-campaign#performance-decomposition

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